Elan Merch

Elan Merchandising Inc. was a company that owned the license to Tolkien's Lord of the Rings material. The packaging and supporting publications for Heritage's Lord of the Rings range carried a copyright notice for "Tolkien Enterprises, a division of Elan Merchandising, Inc." Tolkien Enterprises is now in the hands of The Saul Zaentz Company (film production) and Elan Merch's address is the same as that company: 2600 Tenth St, Berkeley CA 94710. Elan Merchandising is sometimes confused as a miniatures manufacturer because the bases on Heritage's Lord of the Rings figures were stamped with "ELAN MERCH" and made no direct reference to Heritage.